Discodelic
This set of Collateral was produced in response to a festival brief in which we were challenged to bring together a concept festival, and make collateral to be displayed as if it were an actual festival. I chose to make my ‘Discodelic’ Collateral with a muted colour palette, and bold typographical elements inspired by the disco era of the 1970-1980s in my minimalistic style. My challenge for this project was to find a balance between the tacky and often embellished design of the 70s disco genre, and my personal crisp and minimal design style. I achieved this by using one significant colour commonly seen and known to the era, then combined it with a ‘funky’ font in order to create the certain vibe I was after.